BA (Hons) International Tourism & Hospitality Management

COURSE MODULES

Year 1

Introduction to Management & Business

This module will introduce students to some of the fundamentals of business, including organisational structure and the nature of modern business practices. It will also provide opportunities for students to acquire a broad understanding of management by exploring the skills and characteristics of effective managers and leaders, and techniques to successfully manage a team.

Introduction to Business Finance & Accounting

This module will introduce students to the contemporary concepts and principles of accounting and finance by applying relevant management accounting, financial accounting and financial management techniques, to determine the most appropriate operational financial decisions, and analyse the effects of those decisions on a firm’s performance and financial position.

Business Communication Skills

The module aim is to recognise the importance of effective integrated internal and external communications in building sustainable relationships and delivering customer value. Students will also learn how to communicate effectively in a business and academic setting, understanding the fundamentals of presentation skills, written communication and professional communication.

Understanding Human Resource Management

This module provides a comprehensive understanding of the role of human resource management (HRM) in organisations, the types of organisation prevalent in the business world, the importance of human resource management, the role of HR practitioners and activities in organisations and the impact of technology on human resource management.

Marketing Essentials

In this module, students will learn about the different functions of marketing in the 21st century and will study how an appreciation of consumer behavior and the marketing environment can enable effective targeting and planning. By the end of this module students will have gained an awareness of the various tools available to the modern day marketer, and be capable of recognising their strengths and weaknesses, enabling them to use them both creatively and effectively in an operational context including commercial and non-profit sector organisations.

Business Analytics

This module teaches students to develop a critical and practical understanding of the concepts and principles of analytics, and the ability to apply these concepts to the systematic analysis of data within the contemporary business world.

Year 2

Managing International Visitor Attractions

This module provides students with the opportunity to develop a comprehensive understanding of the development and management of global visitor attractions. Students will be introduced to the range and diversity of natural and man-made attractions across the globe and will gain a deep understanding of the governance, marketing and operational issues of opening attractions.

Digital Business Strategy

Changes in digital technologies have disrupted entire industries and businesses have often struggled in this new world. Emerging technologies are having a profound impact on businesses as individuals and organisations embrace digital innovations. This module aims to equip students with the skills needed to build a digital competitive advantage in a rapidly changing world, and how to apply the rules of business to gain competitive advantage.

International Events Management

The purpose of this module is to provide students with a thorough and critical comprehension of international events management and the role of events specifically within tourism & hospitality and more broadly within contemporary society.

Agile Leadership

This module aims to develop a critical and practical understanding of the concepts and principles of agile leadership and the ability to apply these concepts within the contemporary business world, to create the right environment for agile teams to succeed within an organisation.

Entrepreneurship Skills

This course aims to provide basic knowledge and entrepreneurial concepts to students so as to create interest and nurture value to venture into entrepreneurship as one of the options career. Teaching and learning are conducted in the form of sharing of entrepreneurial experience, based learning case, business simulations and presentations. By the end of this course, students are expected to form an entrepreneurial mind and showcase entrepreneurial skills in daily activities.

Managing Sustainable Planning and Development for HTE

This module aims to examine the contribution of hospitality, tourism and events to development goals, to introduce students to the components of sustainable planning and to critically assess the contribution of hospitality, tourism and events to broader sustainable development objectives.

Entrepreneurship & Innovation

This module aims to provide students with the opportunity to discover how ideas are developed, how entrepreneurship operates and an understanding of innovation and entrepreneurship theories within a business context. Students will enhance their employment prospects and be equipped with traits of entrepreneurship and innovation, and taught how to express them.

Year 3

 Global Food and Drink Tourism

This module aims to explore the increasingly important area of food and drink tourism for economic development and destination image formation on a global scale. Students will examine the importance of food and drink products to the tourist experience and to destination success for those countries and regions closely associated with food and drink. Students will also ,analyse the relationship between tourism and gastronomy and examine the direct and indirect advantages and disadvantages to local and regional communities associated with the development of gastronomic tourism and event initiatives.

Contemporary Issues in Hospitality Management

The aim of this module is to identify and analyse some of the key contemporary issues that are pertinent to the hospitality sector. The course content will focus on those issues that are deemed to be the most significant for this sector at the time of teaching. Each year three key issues will be explored on the module, one from each of the following themes: Technology, Global hotel brands, Country culture and Hospitality, Sustainability, Human Resources, New Trends in Hotel Design and Operational Management.

Strategic Marketing

To build on marketing foundations studied previously and provide a staged approach to the nature of strategic marketing which contribute to the achievement of a competitive advantage To introduce the broader aspects of strategic marketing that reflect contemporary developments in advocacy and ethics.

Dissertation

The aim of this module is for students to demonstrate the application of knowledge and skills gained during the undergraduate programme of study in all programme routes in an independent, self-motivated, enquiring and problem-solving manner. This serves to extend, underpin and enhance learning through the identification of a business/management problem in either business, accounting & finance, HTEM, HRM, Marketing and any other business related area which requires theoretical research, structured data collection, subsequent analysis leading to conclusions and recommendations.

Strategic Management

This module presents a systematic approach to the study of strategic management, building upon an array of ideas and theories ranging from industrial organisation theory to institutional economics. This unit outlines the fundamentals of strategic management and gives students an introduction in this important area of business management.

MPU Modules

Philosophy & Contemporary Issues

This course covers the relationship of philosophy with the Philosophy of National Education and the National Pillars. Major topics in philosophy namely epistemology, metaphysics and ethics are discussed in the context of current issues, and emphasis is given to philosophy as a basis for inter-cultural dialogue and fostering common values.

Appreciation of Ethics and Civilizations

This course prepares students to appreciate the ethics and civilization that exist in a multi -ethnic society in Malaysia to strengthen their critical and analytical thinking to deal with a more challenging life. The content of this course focuses on the appreciation of ethics and civilization in the Malaysian mold. Students will be exposed to the dynamics of the concept of ethics and civilization which is a strength to the formation of Malaysia based on the evolutionary timeline of its history from the pre-colonial era to the post-colonial era. An understanding of the formation of ethics and civilization in a diverse society is discussed to enhance the appreciation of ethics and civilization towards strengthening the national and racial unity of Malaysia. Malaysia's mold civilization needs to be explored and debated in academic activities guided by the Federal Constitution as a site of integration and a vehicle for ethics and civilization. The construction of national unity is strongly influenced by globalization and the development of complex information and communication technologies. Therefore, the appreciation of ethics and civilization manifests the behavior of social responsibility and is mobilized at the individual, family, community, society, and national levels. Thus, the changes that have taken place in society and the direct development of the economy have brought new challenges in strengthening the sustainability of ethics and civilization in Malaysia. High Impact Education Practices (HIEPs) are practiced in teaching and learning to deepen this course. (teaching & learning).

Penghayatan Etika & Peradaban

This course is about ethical concepts from different civilisation perspectives. It aims to identify the systems, stages of development, advancement and nation culture in strengthening social unity. Students will be able to relate ethics and civic-minded citizenship.

Bahasa Melayu Komunikasi 2

International students are taught the basics of the Malay language to help in their daily communication. They will also learn to read, write, and understand simple sentences and paragraphs in Malay.

Bahasa Kebangsaan A

This module helps you grasp the national language to effectively communicate, and express thoughts clearly and creatively through verbal and written communication.

Entrepreneurship Skills

rovides basic knowledge and entrepreneurial concepts to to create interest and nurture value in venturing into entrepreneurship. Upon completion, you would have formed an entrepreneurial mindset and would be able to showcase entrepreneurial skills in daily activities.

Comparative Religion

By learning and comparing the historical background, concepts and beliefs of the main religions in Malaysia such as Islam, Buddhism, Hinduism, Christianity, Taoism, Confucianism, Sikhism to prepare students to better understand the different races and beliefs in this country. Also, this course will also try to understand Judaism as well. This is important for us to have a more genuine relationship with other individuals of other races and beliefs, thus, helping to promote continuity, peace and harmony in our beloved nation.

Community Service Project

You will learn how to perform a community needs assessment, select a project, solidify financial and logistical plans, map the project, and detail the project plan so that you can implement a high-impact, well-managed community service initiative.